The Complete AM + PM Skincare Routine

Protect by Day. Renew by Night.

Healthy, radiant skin isn't built with one product.

During the day, your skin defends itself against UV rays, pollution and environmental stress. At night, it shifts into its natural repair and renewal cycle.

That's why we created the Soyu AM + PM Routine—two complementary formulas designed to work in harmony with your skin's natural rhythm.

One routine. Two formulations. Complete care for mature skin.

🌞 Morning: Protect & Prevent

Soyu Day Cream SPF30

Your morning routine should do more than simply protect.

Powered by award-winning Photobiome™ and Glycoin® natural, Soyu Day Cream combines advanced skincare with SPF30 to help protect against daily UV exposure while improving the visible signs of pigmentation, uneven skin tone and environmental stress.

Morning Benefits

✔ SPF30 broad-spectrum protection

✔ Helps improve the appearance of pigmentation

✔ Supports firmer, smoother-looking skin

✔ Lightweight, non-greasy texture

✔ No white cast

✔ Comfortable under makeup

🌙 Night: Repair & Restore

Soyu Night Cream

While you sleep, your skin naturally renews itself.

Soyu Night Cream supports that process with Glycoin® natural, a PEG-free complex of six advanced peptides from Korea, and nutrient-rich botanical oils that help replenish moisture, support the skin barrier and improve the appearance of fine lines and dullness.

Night Benefits

✔ Supports overnight skin renewal

✔ Helps improve skin texture

✔ Deep hydration

✔ Supports the skin barrier

✔ Helps skin feel firmer and more resilient

✔ Wake up to healthier-looking skin

Powered by Globally Recognized Science

🌿 Photobiome™

An award-winning active inspired by pomegranate and cotton plant stem cells that helps improve the appearance of pigmentation, skin firmness and overall skin quality.

🌱 Glycoin® natural

Inspired by the remarkable Resurrection Plant, Glycoin® natural helps support hydration, improve skin resilience and revitalize mature skin.

🧬 Six Advanced Peptides

A PEG-free peptide complex from Korea selected to help support smoother, firmer and healthier-looking skin.

Who Is It For?

The Soyu AM + PM Routine is designed for women aged 30+ experiencing:

• Fine lines & wrinkles
• Pigmentation & uneven skin tone
• Dull, tired-looking skin
• Loss of firmness
• Dryness or a weakened skin barrier
• Visible effects of sun exposure, pollution and everyday stress

Whether you're seeing the first signs of ageing or looking to maintain healthy, resilient skin, this routine delivers science-backed care from morning to night.

The Science Behind the Soyu AM + PM Routine

Two Clinically Studied Formulas. One Complete Skincare Routine.

Your skin faces different challenges during the day and night.

Soyu Day Cream protects against UV exposure while helping improve the visible signs of pigmentation, uneven skin tone and environmental stress.

Soyu Night Cream supports your skin's natural overnight renewal process, helping replenish moisture, improve skin texture and restore a healthier-looking complexion.

Together, they create a complete morning and night routine for mature skin.

Clinical Studies

Both formulations are powered by internationally sourced, clinically studied active ingredients.

Study Details

• Study Duration: 4–8 weeks (hydration monitored up to 56 days)
• Active Concentration: 1%
• Participants: 20 volunteers per ingredient study
• Photobiome™: Tan-grade skin, 49–67 years
• Glycoin® natural: Mature skin, 45+ years

Clinically Studied Benefits

✨ Brighter, More Even Skin

Soyu Day Cream

Powered by Photobiome™ + Glycoin® natural

• Up to 38% reduction in pigmentation
• Up to 18% reduction in visible pigmentation within 56 days
• 2% improvement in overall skin brightness

Soyu Night Cream

Powered by Glycoin® natural

• 38% reduction in pigmentation
• 2% improvement in overall skin brightness

Wake up and step out with skin that looks brighter and more even-toned.

🌿 Firmer, Smoother-Looking Skin

Soyu Day Cream

• Up to 28.3% reduction in wrinkle depth
• Up to 7% improvement in skin texture
• 7% reduction in wrinkle volume

Soyu Night Cream

• 7% reduction in wrinkle volume
• 3% improvement in skin texture

Supporting smoother, firmer-looking skin with continued use.

💧 Hydration & Barrier Support

Soyu Day Cream

Powered by Glycoin® natural

• 23.3% increase in skin hydration
• 9.9% increase in skin thickness & density

Soyu Night Cream

Powered by Glycoin® natural

• 23.3% increase in skin hydration
• 9.9% increase in skin thickness & density

Helping strengthen the skin barrier for healthier, more resilient-looking skin.

Why Two Products?

🌞 By Day

Protects with SPF30 while helping improve the visible effects of pigmentation, uneven tone and environmental stress.

🌙 By Night

Supports your skin's natural overnight renewal process with advanced peptides, Glycoin® natural and nourishing botanical oils.

Because healthy skin isn't built in one step—it's built through a complete daily routine.

Our Formulation Philosophy

We don't formulate around trending ingredients.

We formulate around skin biology.

That's why we combine globally sourced, clinically studied actives with thoughtfully selected botanical ingredients to create products that work together—not in isolation.

Hydrate. Repair. Protect. Every morning.

Renew. Restore. Replenish. Every night.

Award-Winning Science. Chosen for Your Skin.

At Soyu, we don't select ingredients because they're trending.

We select them because they're backed by science, validated through clinical research and recognized by the global skincare industry.

One of the hero ingredients in our AM routine, Photobiome™, has received multiple international awards for its innovation in healthy skin ageing and microbiome-focused skincare.

International Recognition

🏆 BSB Innovation Award – Cosmetics (2023)

🥉 in-cosmetics Korea – Best Ingredient Award 2023 (Bronze)

🥈 in-cosmetics Latin America – Innovation Zone Best Ingredient Award 2023 (Silver)

🏆 Ingrepreneur Award 2023 – Best Formulation

🏆 Beauty Innovation Days '24 Awards

🏆 Premio AITEX Cosmetica 2023

🏆 HPCI India Innovation Award – 13th Edition Winner

⭐ Shortlisted – in-cosmetics Global Innovation Zone Best Ingredient Award 2023

Why This Matters

Awards don't make an ingredient effective—but they do reflect years of research, innovation and scientific evaluation by some of the most respected organizations in cosmetic science.

That's why Photobiome™ became a cornerstone of the Soyu Day Cream.

Combined with Glycoin® natural and other thoughtfully selected ingredients, it helps deliver a science-backed routine designed for the needs of mature skin.

Because exceptional skincare begins with exceptional ingredients.

Texture & Feel

🌞 Day Cream

Creamy, yet light-as-air.

Soyu Day Cream melts into the skin in about 30 seconds, leaving behind zero white cast and a soft, healthy glow—never a greasy shine.

It feels lightweight, non-sticky and comfortable through the day, making it the perfect base under makeup or for daily wear in Indian weather.

Feels like: light, fresh, smooth
Finish: soft glow
Absorption: ~30 seconds
Best for: morning use, SPF protection, makeup base

🌙 Night Cream

Rich enough to nourish. Light enough to absorb beautifully.

Soyu Night Cream has a creamy, light-to-medium weight texture that spreads easily and absorbs in about 60 seconds. A very small amount is enough to cover the face, making the formula feel concentrated and indulgent without being heavy.

It works overnight with your skin’s natural renewal cycle, so you wake up to skin that feels soft, nourished and refreshed.

Feels like: creamy, comforting, nourishing
Finish: soft, non-greasy
Absorption: ~60 seconds
Best for: night repair, hydration, skin renewal

Why We Created an AM + PM Routine

Your Skin Doesn't Behave the Same Way All Day. Neither Should Your Skincare.

During our research, one fact stood out:

Your skin has its own 24-hour biological rhythm.

Its priorities change dramatically from morning to night.

That's why we chose to develop two specialized formulations instead of asking one cream to do everything.

🌞 By Day, Your Skin Is in Protection Mode

Throughout the day, your skin is constantly exposed to:

• UV rays
• Pollution
• Blue light
• Free radicals
• Heat & humidity
• Environmental stress

Its primary job is to protect itself.

That's why Soyu Day Cream focuses on:

✓ SPF30 UV protection

✓ Antioxidant support

✓ Hydration

✓ Helping improve the visible signs of pigmentation

✓ Lightweight comfort for all-day wear

🌙 By Night, Your Skin Shifts Into Repair Mode

While you sleep, your skin naturally changes its priorities.

Research shows that nighttime is when the skin increases many of its renewal and recovery processes. During this period, the skin focuses more on barrier recovery, cellular renewal, DNA repair, and collagen-supporting activity. Overnight, the skin also tends to lose more moisture, making hydration and barrier support especially important.

That's why Soyu Night Cream is designed to support this natural overnight cycle with:

✓ Advanced peptide technology

✓ Deep hydration

✓ Barrier support

✓ Nutrient-rich botanical oils

✓ Ingredients selected to support smoother, healthier-looking skin

One Routine. Two Different Jobs.

Morning

Protect what you have.

Shield your skin from today's environmental stress while helping improve the visible effects of past exposure.

Night

Restore what you've lost.

Support your skin's natural overnight renewal process with ingredients selected for hydration, barrier support and smoother-looking skin.

Why We Didn't Create One Cream

Because your skin doesn't need the same things at 9 AM as it does at 9 PM.

Rather than asking one product to compromise, we created two formulations that work in harmony with your skin's natural rhythm.

Protect by day. Renew by night.

That's the philosophy behind the Soyu AM + PM Routine.