SKINCARE DESIGNED FOR INDIAN SKIN 30+

Your skin changes after 30. Your skincare should too.

Two multi-purpose creams. One complete AM + PM routine for pigmentation, fine lines, firmness, hydration and daily protection—without layering multiple serums.

Visible results in 28 days* · Clinically validated actives · Vegan

Soyu AM + PM Routine Combo
Clinically Validated Actives
Designed for Indian Skin
Vegan & Cruelty Free
Made in India
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01 / MORNING
Soyu SunRestore Day Cream with SPF 30
SUNRESTORE FACE CREAM SPF 30

Repair
yesterday.

Protect today.

Your morning skincare in one cream. It targets existing pigmentation and visible sun damage while providing everyday UV protection.

REDUCES PIGMENTATION
FIRMS SKIN
SMOOTHENS FINE LINES
HYDRATES & PLUMPS
SPF 30 PROTECTION
ZERO WHITE CAST

Powered by Photobiome™ 1% · Glycoin® 1% · Mulberry · Red Marine Algae

SHOP DAY CREAM
REGEN 5-IN-1 NIGHT CREAM

While you sleep,
let your skin
work.

A multi-purpose night treatment developed to target the five concerns that usually send you reaching for multiple products.

BRIGHTENS
FIRMS
DEEPLY HYDRATES
REDUCES WRINKLES
SUPPORTS COLLAGEN
NON-GREASY

Powered by Glycoin® 1% · 6-Peptide Complex · Ceramides 1% · Hyaluronic Acid

SHOP NIGHT CREAM
02 / NIGHT
Soyu Regen 5-in-1 Night Cream
DON'T TAKE OUR WORD FOR IT

Results you can
measure.

Clinical results backing every single drop of your daily routine.

↓38%
PIGMENTATION*
↑23.3%
HYDRATION*
↑9.9%
DENSITY*
↓28.3%
WRINKLE DEPTH†
*Glycoin® ingredient study, 28–56 days. †Photobiome™ ingredient study, up to 56 days. Individual results may vary.
LESS LAYERING. MORE PURPOSE.

More steps don't always mean more results.

A typical routine

  • Pigmentation serum
  • Hydration serum
  • Peptide serum
  • Moisturizer
  • SPF
  • Night treatment
6 separate products

Complete Soyu routine

  • AM — SunRestore Five daily benefits + SPF 30
  • PM — Regen Five overnight benefits in one cream
2 purposeful creams
Simplify your shelf. Strengthen your routine.
Loved across India

Real women. Real routines.

★★★★★
“I stopped using three different serums. My mornings are so much simpler.”
Priya, 39 · Hyderabad
★★★★★
“My skin looks brighter and feels much more hydrated.”
Anjali, 46 · Bengaluru
★★★★★
“Finally, something made specifically for skin after 30.”
Neha, 42 · Mumbai
Why we created Soyu

Ageing isn't the problem.
Ineffective skincare is.

Your lines, expressions and changing skin are part of living. We're not here to make you look 20 again. We're here to help your skin look healthy, resilient and its best at every stage.

OUR STORY

See The Glow For Yourself